Within competitive intelligence, the importance of intellectual property continues to expand. Many professionals see the necessity to 1. Begin researching IP on their competitors and their major sectors, 2 Gain a greater understanding of how IP data can be used for CI. For many of these professionals, this is the first time they are looking into IP and it can be an overwhelming experience.
This is why we have developed THE INTRODUCTORY GUIDE TO IP FOR COMPETITIVE INTELLIGENCE: How to Monitor Your Competitor’s Innovation & Technology Through Intellectual Property. Our Director of Operations, John Wiora, created this guide with the help of Megan Rourke and Laura Sorg to assist in giving professionals an introduction to IP and the benefits for CI purposes.
Download this ebook to learn how to monitor your competitor’s: