IP Strategy & Valuation

A look at Amazon’s Innovations in Video

By April 19, 2016August 3rd, 2023No Comments

Amazon recently announced a new subscription model for Amazon Prime Video, allowing non-Prime members to subscribe for $8.99 a month. With this new model, they are able to better compete with other video streaming distribution services such as Netflix and Hulu that have low monthly subscriptions and original content. If you have been monitoring Amazon’s innovation activities and technology developments, you would have likely predicted Amazon was ramping up their video streaming and content services.

By looking at Amazon’s Company IP Profile in ktMINE, you can see the following activities indicating development of their video services:

1.Last November, Amazon published a patent for Personalized Smart-List Video Channels.


2. In January, Elemental Technologies, a leading supplier of software-defined video solutions for multiscreen content delivery, assigned 18 patents to Amazon.

Amazon 2

3. In March, Amazon published a patent for “Selecting Advertising for Presentation with Digital Content.”

4. Amazon holds 49 patents in Interactive Video and Distribution Systems (Class 725) of which 16 were granted between 2015 and the beginning of 2016. Compare this to Netflix’s 15 patents and Hulu’s 32 patents in the same area, Amazon has the capabilities to surpass its competitors.

What will Amazon develop next? What area will they continue to grow? Set up an Alert to be notified of Amazon’s new developments: https://www.ktmine.com/free-alerts/.