Marketing Specialist

ktMINE is a SaaS and data services company that leverages big data to derive insights and improve strategic business decisions. With 70% of a company’s worth tied to intellectual property (IP), ktMINE focuses on mining and connecting IP data to revolutionize business intelligence. Through custom-built technology, specialized algorithms, and data analysts paired with IP experts, ktMINE built the world’s first all-inclusive IP data repository and SaaS-based analytics platform.

ktMINE’s IP Data & Analytics Platform is subscription-based access to its vast repository of IP data including royalty rates, license agreements, patents, trademarks, IP news, and patent court cases. With intuitive search capabilities, users quickly see the full IP landscape of a technology sector or industry, and responsive analytics allow immediate insights into landscape trends.

ktMINE’s Data as a Service (DaaS) enables customers, ranging from third-party database partners to consulting and corporate users, to integrate ktMINE data directly into their applications for internal and external users to leverage the data to facilitate their research.

To support our plans to expand our brand and product initiatives, ktMINE is seeking a Marketing Specialist to join our growing company. As part of our Marketing team, the Marketing Specialist will work directly with the Chief Operating Officer and Market Leads to develop go-to-market strategies. We pride ourselves on our brand reputation and want to hire a committed, resourceful team member to grow our efforts.

If you are a driven person, seeking a technology-focused environment where every employee has a voice and collaborates daily with people who appreciate the contributions that our Marketing Specialist makes to the company, ktMINE may be the ultimate environment for you.

Responsibilities:

• Collaborate on go-to-market strategies
• Execute marketing strategies and tactics to present ktMINE to prospects, current users, and partners
• Create and deploy marketing cross-channel campaigns from the idea inception to execution
• Create engaging content (blogs, articles, campaigns, press releases, and presentations) to be shared through web, events, email, social, and any other appropriate mediums
• Build strategic relationships with partners, vendors, and others in the market
• Design marketing collateral and website pages
• Manage website development and execution, including customer journeys and SEO/SEM strategies
• Work with Business Development, Customer Success, Research Operations, and Technology teams to ensure the ktMINE Brand is appropriately being presented
• Leverage marketing automation campaigns
• Develop and maintain reports on marketing activities to assist with identifying the return on investment of various marketing efforts

The ideal candidate will have:

• Strong communication skills
• Creativity and entrepreneurial spirit
• Ability to work independently as well as a desire to be a productive member of our team
• Ability to multitask, manage, prioritize, and meet multiple deadlines
• Positive attitude and a desire to deliver high-quality work

Desired Qualifications:

• Experience in the IP Legal Market
• 4+ years’ experience in marketing, communications, PR, or a related field
• BA/BS in Marketing, Communications, English, or related field
• Adobe Creative Suite (Illustrator, InDesign) experience a plus
• CRM (Salesforce)
• Marketing Automation Software (Pardot)
• Content Management System (WordPress experience a plus)
• Social media marketing experience a plus
• Experience bringing products or services to market
• Business-to-Business marketing experience

At ktMINE, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one – collaborating to reach shared goals, and developing through challenging and meaningful experiences. With just a few employees and serving multiple markets across the world, we work flexibly across boundaries and realize innovations that help shape how Intellectual Property information is used around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance – and their own.

ktMINE is an Equal Opportunity Employer. We believe that every employee has the right to work in an environment free from all forms of discrimination. ktMINE is, therefore, committed to a policy of equal employment opportunity. This policy reflects the organization’s belief that providing equal opportunities for all employees is both a moral responsibility and good management practice.