Author Archives for Ayana Stubblefield

As a Research Analyst at ktMINE, Ayana works with the data team to analyze intellectual property documents and related news data for our IP platform.

How Celebrities Can Protect the Value of their Identity

For most of the working-class, value comes from the ability to perform in a professional setting. However, for celebrities, it’s a different story — their value lies in an indicia of their identity. As public figures, they have the power to influence large portions of the population. Recognizing a celebrity in an advertisement helps consumers

Are Patents Relevant in the Fashion Industry?

Brand recognition is one of the most influential factors in a consumer’s decision about which products to buy, and how much money to spend. Branding allows for quick judgments of appearance and presumed quality of a product. Fashion companies, in particular, rely heavily on branding, as the look and feel of apparel are usually what